Putting the care into haircare.

Noughty is a British-born natural, vegan, and cruelty-free brand. Sustainability sits at the core of Noughty's growth strategy. After taking key measures in their own supply chain they invested in the global fight against plastic pollution with CleanHub.

Read our case study to find out how they have: 

• Made significant moves forward in reducing their plastic footprint  

• Made environment-related content an integral part of their social media strategy

• Increased customer awareness and engagement

• Won Marie Claire’s Best Ethical Hair Initiative 2022 for their partnership with CleanHub.